The ” French Touch ” makes its cinema.


The ” French Touch ” makes its cinema. A mix of tradition and originality, with a touch of daring, French cinema in all its diversity of production, asserts new assets internationally.

It all started a few hundred meters from Central Park. Where actor Tahar Rahim immersed himself in New York for the needs of the romantic comedy. She Came to Me” alongside Anne Hathaway, Joanna Kulig, and Matthew Broderick. His character as a writer lacks inspiration. Whose sentimental life will nourish creativity fits perfectly with the image of the seducer in the collective American imagination. It’s another French, composer Alexandre Desplat- already two Oscars. On the clock – who will be in charge of the creation of the original music for the film. Both, in the wake of talents like Marion Cotillard and Omar

Sy, have already started their journey to Hollywood… we are tearing them apart. For the actor revealed in 2009 in “A prophet” by Jacques Audiard, from the city of Belfort where he was immersed in social diversity, borders are only a matter of cultural conditioning: ”  The interbreeding of my career as an actor clearly comes from these origins. 

My DNA is multicultural

He specifies to the newspaper Les Echos. Recognized professional, he is able to shoot for all registers and for all screens. But also to engage in roles that require a form of self-sacrifice: Tahar Rahim will lose 17 kilos to endorse the fate of Mohamedou. Ould Slahi (” Designated guilty ”), Mauritanian delivered by his country to the United States. And who spent fourteen in Guantanamo without charges or trial.

As for French women, it is as a director that the actress Julie Delpy embodies the “French touch”. Based in Los Angeles for twenty-eight years, all has not been easy for this atypical artist. Even if her film “Two Days in Paris” is one of the best-selling French feature films in the world, she regularly struggles to find funding but also distributors ready to support her crazy and feminist filmography. Because the French inspire their neighbors across the Atlantic,

They sometimes find it difficult to comply with the demands of a very codified industry

When French cinema retains an “aristocratic” approach to the profession of filmmaker where profitability remains taboo. Thus, few directors like Luc Besson with his genre cinema or Bertrand Tavernier, have succeeded in establishing themselves in the United States, the leading investors in world cinema (58% of investment in world production in 2009). Let us recall that with a feature film production which holds 92% of the market. Share in its territory, the USA achieves 63% of its revenues on the international market while in Europe, American films represent 60% of the theatrical market.

An almost providential windfall for all professions in this industry, including that of a composer like Alexandre Desplat, now as famous at 53 as a Maurice Jarre or a Michel Legrand. His collection of trophies is already well supplied. From the Bafta to the Golden Globe. Through a Grammy Award, without forgetting three Césars won in 2006, 2011. And 2013 for the films of Jacques Audiard, propelled him as leader of the “french touch ”in Hollywood. Another subject of national pride, the French animated film which has the coast at Pixar and Dreamworks.

As proof, the Minions

As proof, the Minions, an army of trolls, unable to align two sentences in the same language, at the service of evil and of Gru straight out of French studios and produced by Americans who have become superstars: “With the Minions, we avoided the first degree, to sink into clichés. We bring an irreverent side. “Explains at the microphone of France Info the director and host Pierre Coffin, also known for having co-signed the realization of the trilogy” Me, ugly and bad “. While French animated films did not always draw crowds to cinemas long considered to be mere entertainment for children, the success of“Kirikou and the Witch” by Michel Ocelot will serve as a springboard for many vocations: a sector that employs 7,500 people today.

The air of platforms

With the rise of streaming platforms which must meet the ever-pressing need for new series. We are also witnessing a paradigm shift that benefits French cinema. But also a new generation. Spotted for their feature film, directors like Julia Ducournau (Palme d’Or of the festival for ” Titane ” 2021) or the Franco-Turkish Deniz Gamze Ergüven ( ‘Mustang’ ) are now courted by the sets of American platforms ( Apple TV, HBO,…) to join the much sought-after circle of female directors of American series. ”  There aren’t really any rules with platforms. They don’t represent all theaters, and there are other theaters that are going to have a harder time. But they are an incredible distribution lever. Take the example of ” Grave ” by Julia Ducournau presented at Cannes in 2020. And which was sold all over the world thanks to the platforms. As an independent producer, that would have been unattainable for me. 

 Explains Julie Gayet, founder of” Rouge International “. With the change of hands of financial power. There remains the question of the survival of auteur cinema. Lost between the entertainment films that fill theaters, and the generalization of series.
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 ”  To continue to have this diversity in theaters which is a French specificity, it is a little more complicated. »Emphasizes the producer. Today, if French cinema is looking for itself. Jostled by these new rules of the game. It is also an opportunity for the entire profession to tap into its inventiveness and its freedom to reinvent itself.
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 For the young producer Sophie Mas based in the United States ( Call Me by Your Name, Ad Astra,…): “Getting out of your country is a stimulating adventure. Exile develops creativity, obstacles create opportunities. “ The French exception must cross new borders 


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