14 Digital Marketing Professional Certifications That’ll Help You Land High-Paying Jobs

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Are you a marketing student who wants to make it big in the world of digital marketing? Well, enrolling on a degree programmed is not enough these days. You should also have multiple professional certificates to justify your expertise in digital marketing. In this post, we will talk about 14 amazing digital marketing certifications that’ll help you land high-paying jobs:

1. HubSpot Content Marketing Certifications

Hubspot is one of the most powerful marketing platforms which can be used for various promotional and operational purposes. If you are someone who wants to make a career in content marketing and copywriting, you should opt for HubSpot’s Content Marketing Certification. This certification is divided into 12 topics, and every concept is explained clearly. The course content is well-structured, helping you learn skills and topics in the right order. Also, this is a beginner-level certification. So, you can apply even if you don’t have any prior content marketing or copywriting experience. This certification is free for all.

2. HubSpot Inbound Marketing Certifications

This is another free marketing certification from HubSpot. Inbound marketing is a type of content marketing where the marketer has to produce relevant content for the target audience and draws potential customers. This is a skill many companies look for in marketers. The HubSpot Inbound Marketing Certification consists of 7 modules that cover all the topics necessary for you to develop beginner level skills in inbound marketing. The course is not that long, and you will get the certification after passing the final course assessment.

3. Content Marketing Institute Certificate

This certification is being offered by one of the best content marketing websites. You can start this course as a beginner, and it also covers more advanced concepts that’ll help you get the job you want. In addition, getting a credential from this course will strengthen your CV and LinkedIn profile. However, this certification is not cheap. It covers both beginner-level and advanced concepts. Therefore, to get this certification, you will have to spend $995. Even though this course is pretty expensive, you should remember that it is a professional certificate and is more valuable than a free certificate.

4. Meta Blueprint Certifications

Meta (formally known as Facebook) launched its Blueprint program in 2015 to educate and produce professional marketers who can effectively use Meta’s platform for marketing products and services. There are many types of associate and professional level certifications that you can choose from. While the course content is free, you will have to pay for its exam. The exam cost for associate-level certifications is $50, and for professional-level exams, you will have to pay $150. Considering how important this certification is for your marketing career, this price is reasonable.

5. American Marketing Association (AMA) Digital Marketing Certifications

The American Marketing Association is the largest and most important professional marketing association globally. Marketers who have their certifications in their portfolio land high-paying jobs. Companies want to hire AMA-qualified marketers at any cost. However, if you want to achieve the AMA Digital Marketing Certification, you will have to work extremely hard. The course content is quite complex. However, after completing this certification, you will be able to use advanced digital marketing strategies effectively. The cost of this certification is $249 for AMA members and $349 for non-AMA members.

6. Duke University Digital Media and Marketing Certifications

Duke University is one of the most highly ranked educational institutes globally. However, apart from offering multiple onsite courses, they also offer online marketing certifications. The Duke University Digital Media and Marketing Certification is a programme that will help you learn important marketing concepts from some of the most qualified and experienced marketers in the world. This is a 12-month course that consists of 350 hours of video lectures. The topics include PPC, mobile marketing, social media, content marketing, SEO, email marketing, web analytics, conversion optimisation, etc. The whole programme costs $3,195. Even though this certification is pretty long and expensive, you will learn many things from some of the best marketing professionals in the world.

7. Copyblogger Certified Content Marketer

Want to become a copywriter, blogger, or content specialist? Well, then you can consider buying this content marketing certification from Copyblogger. However, it’s not available 365 days a year. The enrolment window opens at certain times every year, and only then you can register. If you’re late, you can drop your email, and you will be notified whenever the registration window opens again. This is an advanced level course, so you should have basic level knowledge and experience regarding content marketing. The cost of this certification is $495. After completing this course, you will be eligible to apply for their master-level certification.

8. Bing Ads Certification

Since most global users prefer using Google’s search engine instead of Bing, this certification may not have yet reached your radar.  Bing gets a fair amount of traffic, and promoting your product on the search engine can help generate organic traffic and might even result in sales conversions. This program will teach you how to use Bing’s platform to maximise your ROI. It’s a beginner’s level course, and it’s free. You can study at your own pace, and you will get the certification upon passing the exam with a score of 80% or higher.

9. Google Analytics IQ Certification

If you want to become a marketing analyst, you can’t go wrong with the Google Analytics Certification. It’s simply the best marketing analysis certification online. The best thing about this programme is that you don’t have to be a marketing genius to succeed. It consists of multiple beginner to advanced level courses, which will help you gradually learn crucial concepts. After completing this certification, you will be able to measure the success of marketing campaigns and monitor KPIs. Depending upon the data, you can also create more effective marketing techniques to improve results. This certification is free, and you can learn at your own pace.

10. Google Ads Certification

If you want to stick to ads and media buying, you should go for Google Ads Certification. Most of the advertisements we see on different websites and on YouTube are driven by Google. Therefore, companies always look for marketers who have this certification. A Google Ads expert can boost a business’s ROI and generate convertible and organic traffic. The certification is free, and you will have to pass the final exam with a score of more than 80%.

11. Hootsuite Social Marketing Certifications

Social media marketing is one of the most effective ways to promote your brand. Billions of people use social media websites like Facebook, Instagram, WhatsApp and Twitter, and marketing your product/service on these platforms can dramatically increase traffic and sales conversions. This course will learn how to run effective marketing campaigns on social media platforms. You will also learn how to manage your social media account and use the features of these platforms to make your sales funnel more efficient. There are three levels of this certification:

  • The Social Marketing Certification costs $199
  • The Advanced Social Advertising Training costs $249
  • The Advanced Social Media Strategy Certification costs $999

12. Twitter Flight School Certification

This might not be the most significant marketing certification on this list, but it can help you learn many useful marketing tips. This course will help you explore different business opportunities on social media. You will just need 60-70 minutes to complete this entire course. It’s available for free, and this programmed will help you apply marketing strategies in real-life situations and campaigns. You will also learn to use social media platforms effectively for better growth.

13. Online Digital Marketing Certificate from New England College of Business

The digital marketing certification from New England College of Business is the most expensive one, priced at a whopping $10,185 for the full program. While we can’t call this certification affordable, there’s a lot of course content available that you can study to improve your knowledge and skills in digital marketing. You will be learning subjects like marketing analysis, content marketing, copywriting, email marketing, and viral marketing from some of the best marketing experts in the UK. There are also no prerequisites for this certification. If you can afford this certification, you should buy it. As it will kick-start your marketing career

14. SEMrush SEO Toolkit Course

Search engine optimisation (SEO) is one of the most in-demand skills. It helps a website rank better in search engines. SEMrush is an SEO toolkit that many professionals use. Through their course, you will not only learn how to use their tool effectively, but you will also learn many important SEO marketing tips and concepts.

Verdict

While some of these certifications require a fair amount of time and money investment, they will help you improve your skills as a marketer and run effective marketing campaigns for some of the biggest companies in the world.

If you are a marketing student finding their assignments difficult, here’s some advice. Texting your friends, “do my assignment for me”, is useless, as they might be too caught up with their coursework. Instead, you should opt for our assignment and dissertation writing service.

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