Whether you talk of fresh food items, dry groceries, machine parts, furniture. Or hardware, every product needs to be well packaged. The type of packaging best suited to a product depends on several factors. It includes the cost of the product, perceived value, size, fragility, shelf life, etc. Thus, several materials can be used to package a product. Such as paper, polythene, corrugated cardboard, cartons, shrink wrap, and pallets.
Why do you need packaging?
The most obvious reason to carefully package a product is to protect it from the factory floor to retail stores and finally to the customer’s home. However, this is not the only reason to focus on packaging. Packaging plays an important role in a customer’s decision-making process. And hence this plays an important role in creating the first impression. In addition, a well-packaged product speaks of attention to detail and helps build trust in a brand name.
From a marketing standpoint, the protective packaging is also essential. While the product may offer limited space for branding. A carton or sleeve allows a much larger space for branding, thus making the brand name more visible. Unfortunately, cartons are usually left plain when it comes to wholesale packaging. However, it is still possible to brand the cartons using printed carton tape.
How to Choose the Right Protective Packaging Material
The wrong packaging can put a customer off the product. Therefore, the first step in packing a product is to select the right material. Many factors must be considered when picking materials. These include:
Type of Product: While dry groceries need to be packed in such a way to be visible to customers and yet protected against natural elements, product visibility does not matter when packing hardware items or machine parts. Other product characteristics to consider are sensitivity to light and moisture, shelf life, and reaction to other materials.
Cost of the Product: The cost of packaging a product should be in direct relation to the cost of the product and should not exceed it.
Wholesale packaging also plays a role in determining the best material for retail packaging. Depending on how the products will be shipped. For example, if the products are going to be packed in a larger carton. Puncture resistance is not a high priority. However, if the products are going to be stacked on a pallet. This is a factor that will need to be considered.
Common Types of Packaging
Paper is the cheapest and most eco-friendly way to package a product. Frequently, paper is used for inexpensive items such as stationery in boxes or as paper bags for fast food and other consumables.
Polythene bags are the most preferred form of packaging for products such as dry groceries and liquids.
Rigid plastic may be used to package both consumables and non-consumables. This is the packaging material of choice when the product must be visible to the consumer while protected from shocks and accidental drops.
When it comes to large products such as furniture, it is not possible to fit the piece into a carton. Hence, such products are usually wrapped in corrugated sheets to protect them against bumping into other things or being dropped accidentally.
Britwrap has many years of experience manufacturing, marketing, protective packaging materials and machinery in the UK. Since its inception, it has been helping companies reduce their wastage and carbon footprint by making packaging more efficient and cost-friendly. Britwrap specializes in packaging products such as paper, polythene, carton tape, corrugated cardboard, thermoplastic film, and machinery such as dispensers, heat sealers, pallets, and sleeve wrapping machines.
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