How to get new clients in accounting firm? This can be harder than you think, especially if you’re a new business owner trying to get more clients and make more money in the process. One of the most important things you can do as an accounting firm to attract new clients is simply showing up at networking events where other businesses are present, and another way is by giving back to your community via volunteering and donating. There are many other ways you can attract new clients to your business, but those are just some quick tips to get you started on the right foot.
10 Quick Ways to Get New Clients
There’s no getting around accounting: client acquisition is a slog. accounting takes time, effort and more than a little luck. Still, certain strategies tend to work better than others, and we put together a list of some tried-and-true methods you can employ right away. Here are 10 ways to get new clients for your accounting firm.
Technology has changed how many industries, including yours, do business. Here are some ways to stay on top of tech trends: Read industry blogs and publications to keep your finger on technology’s pulse. Attend webinars and conferences that feature leaders in your industry discussing trends.
Connect with colleagues who work for competing companies; sometimes those competitors will tell you about upcoming developments before they’re made public so that you can act fast or at least adjust your strategy. Look into online certification programs from organizations like Information Systems Audit and Control Association (ISACA), Institute of Management Accountants (IMA) or others in your field. These could provide a good overview of emerging trends. The courses aren’t cheap, but neither is being late to an important trend!
Make the First Move
Contacting someone you’re interested in can be daunting, especially if they are already aware of your existence and have made it clear they aren’t interested. But sometimes all accounting takes is a friendly gesture reaching out with something outside of business, or offering your help on a project to start building a solid professional relationship.
That is, assuming there is potential for one!
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Consider reaching out through social media: If you have found someone on LinkedIn whom you think would be a good fit for your next client, send them an invitation to connect. They may never respond but at least you gave it a shot! Another option? Send an old-fashioned email introducing yourself and asking if there’s any way you could be helpful in their career moving forward.
Seek Help from Others
If you’re thinking about starting your own business, a good way to make sure it’s a viable idea is by getting input from others. Don’t go into any of these meetings with expectations all you should ask for is honest feedback.
The more people you talk to and share your idea with, especially those who may have experience in similar industries, will only help you improve your plan or realize that it isn’t a good fit for you. And remember: if someone is offering harsh criticism, they probably want to see you succeed and if they don’t like something, they might just be able to give you an unbiased reason why.
Aim for Something Specific
Specificity is key in many business endeavors, but more so when trying to find a niche for your new business. Are you targeting high net worth individuals? Stay-at-home moms? Large corporations? When you’re just starting out, it’s important to zero in on one or two demographics and make sure your product or service is tailored specifically for that group.
This will help ensure you don’t waste time and money growing a customer base that isn’t interested in what you have to offer saving you from potentially laying off employees or closing up shop altogether.
Assume Positive Intentions
If you’re going to be successful at bringing in more business, you’ll need to learn how to network. It may sound like a simple task, but it’s not as easy as one might think. Often times people make critical mistakes with networking they expect results right away and don’t put much time into networking initially.
Alternatively, they assume everyone has bad intentions and try too hard too fast; both approaches are surefire ways of alienating your potential clients before they even have a chance to evaluate your services or listen to what you have to say.
Say No When Necessary
If a client asks you to do something that doesn’t align with your firm’s core values or vision, consider saying no. While it might seem crazy to turn down business, if it compromises your professional integrity and could hurt your business in other ways then politely decline.
By establishing and maintaining trust from day one with current and potential clients, you may find your workload changes for the better. Instead of saying yes when you really want to say no, be more selective about which prospects become actual clients. People will notice when you turn away work that doesn’t fit with what you do; make sure they know why.
Never Stop Marketing Yourself
If you’re a solopreneur, freelancer or work for a smaller business, it’s possible that you might have never developed a sales or marketing mindset. And while they might not come as naturally as your area of expertise, it’s critical to develop these skills if you want your business and career to flourish. Start by figuring out where your ideal client lives online on Facebook? on Twitter? and then start reaching out. Need some ideas? Grab a copy of Guy Kawasaki’s The Art of the Start 2.0.
Learn From Past Mistakes
Sometimes entrepreneurs don’t realize they’re making mistakes until it’s too late. One of those mistakes is getting stuck on their favorite idea rather than exploring other possibilities, especially when their initial idea doesn’t pan out as planned. Research has shown that even well-established entrepreneurs are overly confident in their ideas and fail to test them properly before launch.
When launching a new business, take time to seriously consider whether there is demand for your product or service in your niche market and what strategy you can use to reach customers in a cost-effective way. You may discover that it takes more than just throwing your great idea into an already saturated market.
Build Personal Relationships with Current Clients
Use your client list to cultivate fresh leads. When prospects reach out, you’ll have valuable relationships to draw on. In particular, try emailing past clients you can use an automated software tool like Benchmark or RocketReach and see if they’d be willing to introduce you to other decision makers at their company or connect you with someone else in your area who could benefit from your services.