Expanding Your Business to A New Country? Hire a Certified Translation Service


The global nature of the 21st century has different cultures interacting with one another more than ever. Around the world governments, multinational corporations, and educational institutions are all communicating with each other every day. While many of these intuitions have in-house teams of linguists, translators, and interpreters on staff, most still need the help of a language services provider (LSP). An LSP or other language professional is usually brought in when the in-house teams are either too busy, or they don’t have someone fluent in a specific language on staff.

An outsourced certified translation service is particularly useful for individuals and smaller companies. These types of clients probably won’t have an army of language professionals at their disposal. While the State Department or a giant multinational conglomerate might have staff on call, a smaller entity won’t. LSPs are a great tool for smaller companies who might be planning an international expansion. They are also indispensable for private individuals who are trying to navigate international legal documents. People trying to emigrate to new countries or people studying abroad often run into all sorts of paperwork headaches in languages that they don’t understand.

A document translation service can help both businesses and private citizens. However, for the purposes of this article, we will touch on the best reasons to hire a LSP if you own a company that is trying to expand its global footprint. One of the first things you will need to do if you are looking to expand to a new country is translate your marketing materials. You will also need your website to be in the language of the country you are trying to expand to. An English language website just won’t fly if you’re looking to expand into France, for instance. Here are five advantages to partnering with a translation service.

  • Precision. The translation of your marketing materials or web content must be precise. Mistakes can change the intended meaning of your company’s message in the translated language. This could damage your company’s reputation and affect your international expansion. Legal, medical, or instructional materials might have complexities and their own set of terminology. If your business is complex, partnering with a document translation service will ensure accuracy, no matter how specialized you are.
  • Localization. Localization takes translation and interpretation to another level. This is the practice of making sure the finer points of your project conform to your target market. Having your LSP localize your project means that elements like design, colors, images, and currency will be translated so that your target market understands where you are coming from. The translators employed by linguistic companies are native speakers who are often experts in the country you want to get your business into. They will understand the preferences of the local culture and will make certain all your material is appropriate for the area.
  • Expertise. The best translation services give your company access to highly qualified and carefully screened translators. These translators will often have advanced degrees in the language you need help with and maybe other ones too. In addition to being native or fluent speakers, these skilled professionals will also have in-depth knowledge of the customs of the places your business is trying to go.
  • Complexity. Say your company is expanding into an area that has multiple cultures and spoken languages.
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    An LSP will be able to deal with these complexities quite easily, as they will have the resources to reach out to translators of every background. These professionals are also aware of regional dialects and can adjust your content to fit with the spoken languages and dialects of your intended audience.
  • Specifics. Work with a certified translation service that has experience in your company’s sector. Most translation companies will have translators and interpreters with diverse backgrounds in several industries, but some might also employ highly specified industry experts that are a perfect fit for your company. For example, if you work in the biotech or medical sector, you will want to find a translator that has a background in that area. A general translator might be enough if you’re only translating text. However, if you are launching in a new country, you will want a company who understand the nuance of your specific field. LSPs will be able to give you the strength of a team that has experience and understands this need.

Above all else, you want a translation service that is all about delivering quality results. The translation service that your partner with for your expansion should use every available resource to deliver for you. Whether that is a single translator aided by the latest translation software, or a whole linguistic team making sure they pull out all the stops; the success of your launch in a new market could hinge on the professionalism and dedication of your chosen LSP.


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