Many marketing companies tend to assume that the people reading their content already know what Search Engine Optimization (SEO) marketing is, but we’ve learned that everyone understands the basics of SEO and why it’s important. Due to the growing importance of social media marketing, many people believe that they can do SEO or social media. SEO marketing companies not the same anymore; SEO goes hand in hand with social media to create an effective website strategy. Let’s go back to basics and discuss: what is SEO marketing ? Definition of SEO Marketing.
According to the search engine Country:
SEO stands for Search Engine Optimization. This is the process of getting traffic through “free”, “organic”, “editable” or “natural” listings on search engines.
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Results from all major search engines, such as Google, Yahoo and Bing, show websites and other information such as videos or location data, and are ranked by the queries that the search engine believes are most relevant to the user. . . . There is no payment involved, as with paid search ads .Let break it down. This is the process of getting traffic through “free”, “organic”, “editable” or “natural” listings on search engines.
When you do a Google search, you usually get what you’re looking for on the first page, or you go back and change your search.
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Let’s look at an example query. Search for “set business Appletonwe”.
The top of the list is usually paid.
You can tell because they have a little orange box with “Ed” written on it. Free results are defined in the definition as “free”, “natural”, “organic” and “textual”. When a user clicks on one of these links, the site has successfully captured their attention and they now have a possible solution to what they are looking for.
Results from all major search engines, such as Google, Yahoo and Bing, show websites and other information such as videos or location data, and are ranked by the queries that the search engine believes are most relevant to the user.
These results appear on all search engines,
Although the most important ones are: Google, Bing and Yahoo; or lesser known platform options. But none of these devices know you have the best product and automatically prioritize you. You need to support it with your online presence. There is no payment involved, as with paid search ads.
As mentioned above, organic links pay for the above results. This is a topic for another article, but knows that you cannot get organic results outside of paid search.
Why is SEO important for your website?
Now that you understand what SEO marketing is, but how important is it to your website? Can SEO work for you too? Why not just promote your website on social media? Great question. First, how important is SEO marketing to your website? 75% of people click on the top 5 Google search results, and some of them (about 25%) go to another results page. If that’s not enough, consider these SEO metrics:
- 75% of online businesses start with a search engine
- An inbound lead (someone who finds your website and fills out a contact form) is worth 61% less than an outbound lead (a sales call).
- SEO leads have a follow-up rate of 14.6%, while advertising leads have a bounce rate of 1.7%.
- 93% of online experiences start with a search engine
- Search engine operation and social media marketing?
Some say search is no longer limited to search,
as you can find companies on your Twitter feed, LinkedIn and Facebook. It’s about the truth. For example, if someone finds your business on Facebook, they are more likely to scroll down or search for recommendations and not find you because they are buying your product or service off the shelf.
Chances are your prospects are on social media out of curiosity and/or boredom. When someone is ready to buy or in research mode, they are looking specifically for what you have to offer, giving you the opportunity to land a customer. This is the only reason why SEO marketing companies should not be ignored in your internet marketing strategy.