1. Make use of AI to create ideas for content
Automatically generate blog pictures
The first step is to think of ideas in the creation of content. However, many marketers find it challenging to create new and interesting concepts. If you’re experiencing a creative block, it’s possible to use AI tools to generate fresh ideas, be it for blog articles, newsletters, social media posts or other types of content you’re making.
Chat GPT’s capacity to compress a large amount of content into articulate tweets or hashtags can help me to write engaging content that connects with my intended audience. Midjourney, in contrast, gives exclusive concept images of high quality not found in the stock image libraries. This makes my postings on social media stand out since they are unique in aesthetic appeal that catches viewers’ attention.”
The financial bubble created by Shane, along with Midjourney
In the case of posts on social media, AI tools can brainstorm ideas for posts, hashtags and captions for images within a matter of minutes. Apart from coming up with ideas from scratch, they can also analyze your content, extract the most important messages, and utilize all that data to create captivating social media posts.
This is also applicable to blog posts. Use the AI chatbot to generate topics from which to get ideas. All you have to provide is a broad theme or keyword and some background regarding your blog and business.
2. Create content outline templates
After you’ve got the content ideas, AI tools can develop some possible structure, including topics and headings, to help you get into your writing groove. A few AI writing tools provide templates for writing.
It looks pretty good. It organizes thoughts into a coherent arrangement that will get my creativity flowing. And if you write many words each week, as we do, these AI will assist you in producing content on a large scale.
However, there’s a significant limitation: ChatGPT’s outline is essentially the same as other existing articles. If you use it in its current form, it could take the originality out of your piece and then put it in the ocean of similarity. Also, Belkins review your work and tweaks your output to identify new angles that make your work stand out.
3. Write first drafts
With your ideas for content and an outline prepared, you can then use ChatGPT and different AI text generators, such as Jasper or Writesonic, to create your initial draft. Based on the software and your method, our robots can create a complete, lengthy article in one go or write it in smaller chunks and with additional input from you throughout the process.
Creating AI content is different for each business and every content marketer. However, your final product must read and sound like written content written by humans. Even though AI tools for content are evolving quickly, they need to be equipped with emotions, creativity and knowledge of nuance that makes content stand out.
4. Fast-tracked content research
Searching the internet for information can be chaotic when you’re writing technical reports or gathering data for reports on industry trends. AI tools excel in this regard: they can gather information, analyze it, and then provide a consolidated report in minutes.
Content agency creator Rebekah Edwards believes that AI improves the research process. After trying out GPT-4 for a brand new website, she informed me that it significantly reduces her time to create content:
Although AI tools can perform the work for you, be cautious to delegate only some of the process of analyzing content to them. AI can be known to hallucinate; therefore, even though the data it generates may appear to be exact, it’s fake. It is crucial to verify the source when you’re using it for data-related purposes. However, we do not use it to search for sources. Once it has collected the data, we search for it on Google for sources since many of the links that the tool provides don’t exist or are not up-to-date.
5. Do your keyword research and do the clustering
Typically, keyword research begins by brainstorming a list of terms pertaining to your area or subject. It’s primarily labor-intensive and time-consuming. AI marketing tools such as ChatGPT can speed up the process by creating an extensive list of relevant keywords and variations within seconds. It can then classify the keywords into topics for your content strategy.
Specific AI tools can perform this better than other tools. For instance, ChatGPT doesn’t have access to the SERPs and, therefore, can’t look for keyword overlap or cannibalization. Bard is, however, linked to Google Keyword Planner. There are also instruments specifically designed for this purpose, such as Surfer, to give you a more precise view of your keywords.
6. The creative review workflow can be simplified
Ziflow is the creative workflow system powered by ChatGPT, which offers ideas on enhancing your creative ideas, communicating the message you want to convey, and tackling creative challenges. In the end, it helps eliminate any friction in the feedback process.
Zapier is an automated, no-code tool that allows you to connect your applications into automated workflows so that everyone and every business can be able to move at a rapid growth rate. Find out more about how the tool operates.
7. Make sure you proofread and edit your drafts
AI software for editing content, like Grammarly and Notion AI, are helpful aids. They’ll assist you in fixing mistakes in grammar, typos and incoherent phrases. However, they’ll ensure your content adheres to the correct brand style and tone.
On Grammarly, For instance, you can set up objectives that align with your company’s style guidelines, which means Grammarly can provide you with custom editing tips.
Other software tools can do the same thing. Jasper comes with a brand voice feature that lets you show the tone of your brand by using examples. Notion AI allows you to alter the tone of any piece you write.
While these tools simplify editing, they’re unable to substitute human editors. Some of their suggestions could be unsuitable or alter the significance of the text, and they need to be equipped with emotional intelligence because…they’re machines. Consider them as editors and make your judgment in implementing their suggestions.
8. Verify whether there is any plagiarism or AI content
Generative AI tools such as ChatGPT produce content based on the datasets they were taught using. Therefore, when you employ them to create content, be aware that specific results could be uncomfortably similar to content already available. Translation: it’s plagiarized.
It’s good that you can now use AI to determine whether your AI-generated content duplicates other websites. (What a fantastic world.)
Grammarly offers a plagiarism checker that can compare your text with billions of websites and databases. If it finds duplicate information in your text, it will highlight them for examination.
Other tools, such as Copy leaks, can detect plagiarized and AI-generated content. Even if you created the content, if an AI detects that it’s like a robot, it’s not a good sign.
Conclusion
The most challenging aspect when working with AI is its inconsistent nature. Much of what it creates will be perfect. However, in some instances, it’ll say false statements. There’s no way of knowing what the root of the problem is without having a human examine it. Therefore, remember that for the benefit of everyone who uses the internet, don’t release the pure AI content that humans don’t supervise.
