Marketing videos have been around since the dawn of time. Some of the earliest marketing videos were produced by tobacco companies in the 1930s and 1940s, touting the benefits of smoking cigarettes to potential customers through cartoon characters and adorable children. These days, marketing videos are more sophisticated, but they still serve the same purpose — to convince people who don’t know you yet that you have something they want or need, and that you can provide it in a reliable way.
What are interactive videos?
Interactive videos allow you to engage with your viewers in real time and provide a more hands-on viewing experience. Unlike traditional movies, interactive videos let the viewer control what they see on screen as they move through the video. This makes for a much more engaging viewing experience that can increase customer retention and brand engagement. Interactive videos are also known as Cinema8, which is an 8-second looping video that changes depending on where the user taps or clicks the screen.
How do they work?
Interactive video, also known as Cinema8s, are a new form of marketing that is quickly catching on. What are Cinema8s? They are short videos that can be watched from any angle and contain information about the subject in the video. Why use them for marketing? They offer businesses more ways to connect with their target audience and allow viewers to experience the product or service through their own eyes.
How can I use them to promote my business?
Interactive videos are a great way to engage viewers and tell your story in a unique way. They can be used as an introductory video or as product demonstration.
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The best part? They’re easy to create! If you already have a YouTube channel, you can upload interactive videos directly from the YouTube Studio app on your phone or computer, with just three taps.
Light box Studio has another option for creating interactive video, if you don’t want to use YouTube: we’ll do all the work for you. Simply provide us with information about what you want included, and we’ll craft an amazing interactive experience for your viewers.
Interested in getting started? Visit our website now!
How can I make interactive videos?
- What you need to start is a video editor that has the ability to add interactive videos from YouTube.
- Take the video that you want to use and upload it onto your computer by selecting the Add Video button on your editor.
- Find the section of the video that you want to turn into an interactive quiz and select it with your mouse so it becomes highlighted in yellow and then click on Quiz Maker at the top of your screen next to Timeline.
- A new pop-up window will appear on your screen with three different types of quizzes: Multiple Choice, True or False, or Fill in The Blank.
A step-by-step process for making an interactive video.
- Write a script.
- Find the right location.
- Create all props and sets.
- Shoot video.
- Edit video.
- Upload to YouTube or other video hosting site.
- Share on social media
Further reading and resources.
Gone are the days of business flyers and brochures, magazines and newspapers. In this day and age, interactive video are the best way to market your company. As a small business owner myself, I know how tough it can be to get people’s attention with all of the options out there for advertising nowadays. That’s why we put so much time into researching new ways to get our customers’ attention. One of those ways is through interactive videos that engage viewers and give them a personal experience instead of just reading about what we have to offer on a boring website or in an email blast.
It’s important when creating your video that you make it as personalized as possible while still being professional enough that viewers feel safe giving out their contact information.