Why Instagram Is So Powerful for Your Business and Personal Brand 

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In just a few years, these platforms have become essential spaces for sharing and exchanging. And their use has Personal Brand further increased during the Covid-19 pandemic. 40% of  Internet users declare having created an account on a social network or an instant messaging application during the first confinement in 2020.

There are clearly traffic jams on Facebook, Instagram, Twitter or Linkedin!

The other side of the coin: With such a flow of online exchanges, these social networks now look like a toll on the day of departure on vacation Office Cup.

And you just have to scroll on your smartphone screen to see hundreds – even thousands – of publications every hour.

Under these conditions, how to stand out if you want to use social networks in a professional capacity? How to become visible and make your expertise known?

What is the purpose of Personal Branding?

You may be making the mistake of posting all over the place to be visible on instagram story viewer tool.

You post 2 or 3 publications on certain days, then nothing for a week. And since the algorithms hate Personal Brand, you get very few results: less than 5 likes on average per post.

Difficult in this case to stand out.

The most effective approach is to manage your communication as a business would.

The idea is simple: you are no longer a person, you are a brand. And as such, you must adopt a marketing approach to highlight your image and sell a unique product: You.

We then speak of ”  Personal Branding  ” for “personal marketing” or “personal brand” .

Your communication becomes structured: you have an objective to achieve and a strategy to achieve it.

You stop publishing on all sides, in an anarchic way. You focus on the essentials and are much more efficient.

What are the benefits of a strong personal brand?

Adopting a personal marketing approach will offer you several advantages:

If you are a specialist in your field, you will be able to highlight your expertise

Specialists there are many, on all subjects – including yours. But not all of your competitors are communicating through personal marketing.

There, clearly, you will make the difference.

If you are constantly visible around certain topics in your area of ​​expertise, if you speak up in conversations on topics that concern you – and if possible with authoritative experts – then you will quickly be recognized as an expert. essential in your aew tnt championship.

This will quickly offer you new professional opportunities.

If you are a freelancer, developing your personal brand will allow you to have an “inbound marketing” approach to business.

Rather than reaching out to others, others come to you. Rather than spending whole days prospecting to find new assignments, you will instead create content to attract the attention of your prospects.

You thus optimize your time and it is the customers who come directly to you. Every freelancer’s dream, right?

If you are looking for a job, you will attract recruiters to your profile

The current economic context is clearly not favorable to people looking for jobs. The requests are much higher than the offers offered by the companies. Result: for 1 ad, 30 or 40 candidates will apply.

Working on your personal marketing will be a real asset to get a job or your first job without having to send truckloads of resumes to companies.

Especially since today, too many profiles are alike: same training, more or less similar experiences, same centers of interest (travel, cinema, sports, etc.). It has become essential to differentiate yourself.

Remember that your recruiter’s first instinct will be to type your first and last name into Google on social networks. If you show up very quickly in the search results, with a well-groomed profile and image, your CV will clearly rise to the top of the list.

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