In the age of digital transformation, almost everyone is connected to the internet with mobile devices. There was a time when it was necessary to have a business website to attract potential customers from the internet. However, this is changing with mobile apps and the smartphone revolution. In fact, more and more businesses are investing in a top mobile app development company to develop their mobile app solutions.
Building a mobile app helps businesses streamline their business operations, build customer loyalty, and improve the existing customer experience. In this blog, we are going to discuss the advantage of a mobile app over a website.
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Let’s understand the potential of mobile users with some stats
Mobile Apps Market Overview
- It is predicted that the smartphone userbase might reach up to 7.5 billion users by 2026
- Astonishingly, the revenue from mobile apps has already grown from $461 billion to $639 billion
- The Apple App Store features over 2 million apps, while the Google Play Store consists of more than 3.4 million apps
- It is estimated that more than 63% of mobile users prefer doing business with organizations that have their own mobile apps.
- Smartphone users are more likely to directly contact a business from a “Click to Call Button”
- Digital marketers spent over $138.8 billion on running mobile ads in 2018
Advantages of Mobile Apps
Both business websites and mobile apps provide significant benefits to businesses. However, building a mobile app with the help of a mobile app development company will provide you with the following benefits;
It is now possible to send notifications from websites. However, the user must give their consent to allow the notifications on their device. Whereas, building a mobile app gives you the ability to send fully customized notifications. In fact, they can launch custom updates, promotions, offers, etc.
These notifications are critical for building a strong communication channel between businesses and consumers. Moreover, they also help businesses to keep their customers engaged with their products and services. This might not be possible with ordinary websites.
Super Customization Options
Creating a brand identity and market presence is very important to compete with the competitors. Thus, this requires a great level of customization to provide a unique and superior customer experience.
Building a business website might not be sufficient to provide a high level of customization and personalization to the users. Moreover, implementing special features is a big headache when you are working on a website.
Developing a mobile app with a mobile app development provides a greater scope of customization. In fact, businesses have the option to select between native apps, web apps, or cross-platform apps. They can also define the platforms and technologies for effective mobile app development.
Drastic Improvement in Customer Experience
By acknowledging the above point, we can say that mobile apps provide a better experience to the end users. In fact, you can effectively use each mobile platform’s capabilities to deliver a far better experience than ordinary websites. Businesses with mobile apps are able to attract more potential customers with a more streamlined and smooth user experience.
A mobile app is a digital asset that has to be used and installed by the user. Thus, you have better chances of creating a positive brand reputation with a mobile app. Moreover, by relying on each platform, you can provide a more polished and stunning platform-specific experience to the users.
Get a Competitive Edge
Although many businesses are investing in mobile app development. However, not everyone is ready with a mobile application. Thus, you can have a competitive edge over your competitors by building your own mobile app.
The users also prefer businesses that have developed such applications to improve the user experience. Building a mobile app with innovative features can easily beat any business website.
Improvement in Digital Security
We all know that websites are more susceptible to hacks and data breaches. Thus, if you are handling a lot of customer data, it is important to give them the assurance of high-level security with encryption technologies and protocols.
Developing a mobile app can be a very effective measure to fight against data loss and cybercrimes. Furthermore, you will have the assurance of better security and privacy protocols. Robust mobile apps give you to explore modern data-security technologies and protocols. These technologies are very effective for both B2B and B2C companies.
Introduce Unique Services
Developing mobile apps allow you to take full advantage of a device’s hardware capabilities. By developing a cross-platform app, you can enjoy the best of multiple platforms.
You will need to hire React Native app developers to get started with cross-platform app development. Whereas, websites can only use a few functionalities of a device. For this reason, you can introduce a lot of unique products and services when you have a mobile application. For example, games and payment gateways are much better mobile apps.
If you have an on-demand business, it becomes critical to provide real-time updates to the customers. A mobile app solves this problem by providing real-time data to the users at the convenience of their fingertips. Lastly, integrating payment cards, debit cards, e-wallets, vouchers, and coupons is much easier with a mobile app.
Great Advantage for eCommerce Businesses
Consumers these days often prefer mobile apps when shopping online. eCommerce apps are known for providing a better online shopping experience than an ordinary website. In fact, the product listing, payment options, and order tracking are more streamlined with a mobile. Thus, if you are trying to run an eCommerce business, you must consider developing a mobile application.
These were some of the most notable benefits of developing mobile applications over websites. If you are trying to build a successful business in 2022, it is important to consider mobile app development for effective growth and business sustainability. For this reason, you should hire a leading mobile app development company . They have an extensive team of expert developers and a strong portfolio of diverse clients.
Josephine Baker is a seasoned mobile app developer a top mobile app development company in Australia. Over the years, she and her team have developed dozens of mobile apps for clients from diverse industry verticals. Lastly, apart from her professional life, she takes a keen interest in horse riding and playing with her dogs.