Is it better to internalize SEO or work with an SEO agency?


In this post, we address a fairly redundant subject for businesses and e-commerce: “Should I hire an SEO consultant or should I use an agency? This is a legitimate question raised by companies that have reached a certain level of online maturity. They find it difficult to choose between collaborating with a partner agency or hiring a consultant. While hiring an affordable search engine optimization company to complement or create the marketing team offers a number of benefits, this tactic may not be the best fit for their growth goals. Hiring and training an employee can be expensive. Added to this are also software purchases. In our opinion, if the company is determined to improve its SEO performance, it is better to trust an agency. That’s why:

1. The agency experience

Agencies that work with multiple clients have the opportunity to test many strategies and tactics. They are thus better able to apply best practices and will save you time and money by providing you with tailor-made solutions. That means you’ll get better results faster!

Conversely, the advertiser’s consultants may suffer from a certain professional isolation that prevents them from questioning these practices. In some cases, the consultant may even develop a false belief that no one can or will be able to help him in case of difficulty.

2. Beta agencies test the solutions

Marketing or SEO agencies have quick access to new products and beta versions. Through these products, agencies can offer their clients access to the latest SEO trends. When Facebook Ads or even Google Ads launched, the competition was lower and the return on investment was much higher. Being at the forefront of digital marketing trends is therefore a real asset .

3. Better marketing tools

Agencies usually have more advanced tools. Most companies don’t purchase multiple tools to perform the same type of task. For example, a company will not make Ahrefs , SEMRush, MajesticSEO available to their team at the same time.

Agencies, on the other hand, often have a wide variety of tools at their disposal . This has more advantages than you might think. Since each SEO tool tends to analyze situations a little differently, you’ll get multiple ratings from the same website.

In addition, some tools are more or less efficient, depending on the domain. For example, it is not uncommon to see discrepancies in the volumetric data provided by Ahrefs and SEMRush. But be aware that if you limit yourself to one tool, you risk making decisions based on inaccurate or incomplete measurements.

Finally, for some companies, the combination of different licenses can have a significant impact on their marketing budget, which is not the case for agencies, since the tools are amortized across all customers.

4. Teams and training

SEO agencies employ enough people so that vacations and sick days don’t impact the business. Your agency will therefore always be available for you and will always be available to solve a problem or to give you advice.
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Whatever the problem, for example, a Google algorithm update, having a partner available all the time can make a big difference.

SEO agencies must constantly train their staff in the following areas: analysis of results, new best practices, and new tools.
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