It might be a small restaurant, a hair salon or even a builder who serves the local community, whatever the type of business, there are many ways to get your name and message out there. In this short article, we offer a few tips to ensure your business is placed firmly on the map with your local community.
- Vinyl stickers – Inexpensive and very durable, custom vinyl stickers are great for showing the world your name and logo. Bumper stickers are very effective and with a leading Australian sticker supplier, you design the logo and artwork; the purchasing process is smooth and if you would like to have a few samples before placing the order, that’s fine.
- Professional logo design – Talk to a graphic artist about your concept and if you don’t have anything in mind at this stage, the designer can work with you to create something special. Choose colours and fonts carefully and there are online printers that can print on virtually any medium, which is great for brand awareness.
- Podcasts – This is a new type of media that is really taking off; people listen while doing the washing up, driving or gardening; get in touch with local radio stations and podcasters and see if you can book an interview, which is another way to reach local people.
- Promotional gifts – Top-quality cotton T-shirts are always a winner and with quality laser printing, you can create a masterpiece that will resonate with all who come in contact with the wearer. Umbrellas and sports bags are great gifts to promote your business; search online to find a leading Australian supplier of promotional gifts and ask for a few samples.
- Keep it simple – A good logo is instantly recognisable and simplicity can be blended with art; design a logo that people will never forget and put it out in as many ways as you can. Incorporate specific colours into the design and don’t settle for anything less than stunning.
- Banners and posters – There are many locations where you can place vinyl banners or hi-res posters; design the banner using state-of-the-art software and banners can be really huge! Click here for career tips.
- Social media marketing – Known as SMM, this is a great way to get the local community to know about you and your business. Start by creating a Facebook business page and build on that by opening accounts with X (Twitter), Instagram and Tik-Tok; post quality content on a daily basis and always reply to user comments. If you have the budget, why not enlist the help of a social media marketing team? Talk to Australia’s leading digital marketing agency and let the professionals put together an aggressive digital marketing plan that contains SEO and SMM.
It is vital that your local community recognizes your brand and there are many things that you can do to bring your logo and name to the forefront of community activities.
